Tuesday, August 30, 2011

The Song was Better Than the Video

Everyone always talks about how the book was better than the movie, but what about the song being better than the video? With all of the singles released by artists, there isn't always a slam dunk in a video. Below, I'll give you some examples of what I mean.

Katy Perry, "Firework"

I know this just won Video of the Year at the MTV Video Music Awards, but I beg to differ. Even though this was Katy's third consecutive #1 single, the video doesn't have that affect to me. This video is typical of message songs which try to use real people as part of the treatment (i.e., Christina Aguilera's "Beautiful"). The effects looks somewhat cool, but there's not enough in my mind to make this different or memorable enough to capture an award as big as the Video of the Year.

Drake, "Best I Ever Had"

Mr. Drizzy Drake thought he was doing a good thing when he got Kanye West to direct his debut clip. Unfortunately, he was wrong. When the song lyrics directly contradicts the content of the video, there is an inherent disconnect. The scantily clad girls in a gym who are trying to act athletic just give this video a dwarfed, cliched effect. Fortunately, he redeemed himself in his successive clips.

Justin Timberlake, "Senorita"

This video was better made unreleased. It's obvious that this is the last video from his debut album because he's done so much in the last three videos, he can't possibly bother to think enough for one more decent video. Scantily clad women dancing in a club is about as original as butter on toast for breakfast. Not only that, but the stilted feel of the video I believe corresponds to the fact that this was a sad radio edit rather than the full brilliance of the song. Gee whiz, JT, gee whiz.

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