Everyday now you can flip on the television and find an award show to watch. From the Guys' Choice Awards to the Teen Choice Awards and so on and so forth, there is an award show for each demographic, each genre, each mood of pop culture there could possibly be. It seems that there is no mystique now to winning an award. You can look good and get an award (i.e. Guys' Choice). Last week I did catch the first hour of the ESPYs which I know feel like are necessary as an awards show. They honor athletes who do get the respect they deserve in their sports individually, but as a collective sports aren't received in the same way as music, movies, and television. However according to Media Life Magazine, the ratings were down 24% from the previous year. This might perhaps be because of the lockout situation as well as stiff competition from the reality world.
Award shows in general have become so ridiculous it seems like a long commercial for whatever vehicle the presenters, hosts, and winners are promoting. Now granted, the MTV Movie Awards were the first of it's kind but initially the movie awards did serve as a way for MTV to connect to younger viewers for movies that are actually watched as opposed to the Oscars (no offfense, AMPAS). However as the internet has become a place for viewers/fans to voice their opinions, the number of awards shows that allow for voting has significantly increased.
Full disclosure here: I loved the Teen Choice Awards as a tween in the late 90s and early 2000s. The thought of getting to vote *NSYNC as favorite group was very important. But the category du jour was Choice Hottie. You could choose who was the best looking celebrity for each respective gender. However, for me it captured the innocence of reading Teen People and Seventeen and putting posters on your wall.
And now as that show and many others continue, the thought of sitting through at least two hours of awards, cheesy jokes, and obvious plugs is too much. The best parts are usually the jokes that make celebrities flinch in the host monologue or shaking your head at presenters who can't open envelopes and/or read names. It becomes expected to the extent I only watch for certain presenters and celebrities who never disappoint with their wit and charm. Awards show are bookends of career moments for most celebrities who want to promote, endorse or just show their face to the public for one reason or another.
I think for the Emmys, I'll pretend to watch and then YouTube the funny parts.
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