Perhaps the most talked about performance of last night's American Music Awards (AMAs) was Jennifer Lopez's bodysuit clad, Fiat endorsement of a performance. This was supposed to be a comeback celebration, but I doubt anyone wants J Lo to comeback from anything but selling out. The Fiat located on the middle of the stage, essentially was the other star of the performance.
Now the question at hand is, Is it okay for celebrities to blatantly endorse products? Yes, but it's not okay for it to be incorporated in such a way that people are insulted. The early days of television were primarily sponsored by companies like GE. But did they sit on top of a GE washer while actually in the show? Well, I'm not sure but people weren't upset.
I understand why celebrities, especially musicians want to endorse a product. The music business is no longer based on sales, but touring and if you don't tour regularly, well that money's got to come from somewhere. Unfortunately for J Lo, she's not only a musician but an actress and an entrepreneur so this makes her look even worse. She not only has a steady income, but she also has a well-paid gig on American Idol as the new Paula.
But then again she is going through a divorce. And about to enter the murky world of single motherhood, so maybe we should give her a break. Okay, maybe not but let's at least admire the fact she still wears flesh tones on live television.
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